City Centre Retail Action Plan
The City Centre Retail Action Plan is a joint initiative between Heart of the
City (HOTCity) and Auckland Council which aims to further improve the overall
retail environment and experience and ensure that Auckland’s retail offering
stands alongside the world’s best.
It is vital that there is an attractive and successful retail environment in
the city centre that will enhance the local economy and the overall experience
for its visitors. Retail in the city centre is currently doing well - attracting
increased foot traffic, low vacancy rates and a growing and diverse mix of
retail and hospitality. With continued attention on improving the city centre
and focused investment, the long-term growth prospects look positive.
This five year action plan aims to support the development of the retail
environment by focusing on actions in a number of key areas. These include the
overall retail mix, attractions and events, marketing and promotion, the
regulatory framework, access, the physical environment and how the city centre
The development of a retail plan is a key action that was outlined
in the City Centre Masterplan, and has been developed with input from key
retailers, property owners, real estate firms and relevant council controlled
organisations. Continued collaboration with these key stakeholders is critical
to the success of city centre retail and the coordination of efforts to make the
city centre truly world-class.
Click on the links below to download a pdf of this document:
City Centre Retail Action Plan (6.11mb)
City Centre Retail Action Plan text only version (440kb)