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Auckland Council

Demographics report card, Ōtara-Papatoetoe Local Board area 2016

​This local board area includes the suburbs of Ōtara, East Tāmaki and Papatoetoe. Some farming land to the west is included as well as Puhinui Reserve on the shores of the Manukau Harbour.
Manukau city centre is the largest retail centre, while other retail and business centres include Hunters Corner, Ōtara and East Tāmaki. Availability of land has meant that several large-scale production plants have been established, including two of New Zealand’s major breweries.

Ōtara-Papatoetoe is home to the Manukau Institute of Technology, Middlemore Hospital, Ōtāhuhu Power Station, Grange Golf Course and Auckland Golf Course. Rainbow’s End and the Ōtara Markets are enjoyed by locals as well as visitors from across the region.

Quick facts

  • 5% of regional population
  • 29.3 yrs Median age
  • 39,830 employees work in the local board area (2015) 
  • 46% Pacific, 31% Asian, 21% European, 16% Māori
  • 42% born overseas
  • $60,800 Median household income
  • 52% of residents employed
  • 31 schools, most rated decile 1 or 2 (2016)
  • 5388 businesses in the local board area (2015)


Between the 2006 and 2013 censuses, the population increased by 5 per cent, slower than the regional growth rate of 8 per cent during that time.

In 2013, the local population was over represented in younger age groups, with 26 per cent aged less than 15 years, compared with 21 per cent regionally. The median age was 29.3 years, considerably younger than the regional median of 35.1 years.

Ōtara-Papatoetoe is ethnically diverse, and is one of the few local board areas that are home to a large Pacific community (46%). Under half (42%) of local residents were born overseas, and of that group, 46 per cent had been in New Zealand for ten years or more. The largest numbers of overseas-born were born in Fiji and Samoa, followed by India, Tonga and the Cook Islands.


In 2013, there were 19,959 households in Ōtara-Papatoetoe, which is 4 per cent of the regional count. The median household income was $60,800, lower than the regional median at $76,500.

Home ownership rates in this local board area are relatively low. In 2013, 46 per cent of households owned the dwelling they lived in (this includes 7% who owned it in a family trust), compared with 61 per cent regionally. A third of households that rented (34%) rented from Housing New Zealand.

More than a quarter (29%) of households were couples with children, and a further 12 per cent were sole parents with children. The proportion of households who were one person (14%) or couple-only households (11%) was lower than across the wider Auckland region (19% and 21% respectively).

Education and employment

Local residents reported generally low proportions of formal education. In 2013, 29 per cent of all residents aged 15 years and over had no formal educational qualification, compared with 17 per cent regionally. Only 10 per cent had gained a bachelor’s degree or higher, compared to 25 per cent regionally.

Under half (42%) of residents aged 15 years and over were employed full-time and a further 10 per cent employed part-time. Of those employed, 11 per cent were paid employees. Around 28 per cent were machinery operators and drivers or labourers, while 24 per cent were managers or professionals.

Business in the local board

As at February 2015, the Ōtara-Papatoetoe Local Board area accounted for 6 per cent of all employment and 3 per cent of businesses in the region.

Most people who work in this area are employed in the healthcare and social assistance sector (20%), followed by manufacturing (12%), retail trade (11%), and education and training (10%).

The largest number of local businesses were in the rental, hiring and real estate services sector (15% of all businesses in the area), followed by retail trade (13%).

From 2010 to 2015, employment in the local board area grew by 9 per cent, adding 3330 employees (compared to 13% growth across the region). The biggest growth in the number of jobs was in the construction sector, followed by retail trade.

Top five employment sectors (2015)

All data presented here is from the 2013 Census of Population and Dwellings, unless stated otherwise. The census allows respondents to identify with more than one ethnic group, hence the ethnicity percentages may sum to more than 100. ‘Business in the local board’ data is from Statistics New Zealand’s Business Demographic data. School data is provided by Auckland Council, using Ministry of Education information. A school’s decile rating indicates the extent to which it draws its students from lower socio-economic communities. Decile 1 schools are the 10 per cent of schools with the highest proportion of such students and decile 10 schools are the 10 per cent of schools with the lowest proportion.