Economic Development Strategy

Economic Development Strategy.

Our shared vision is for Auckland to be the world's most liveable city. The basis for this will be an internationally competitive, prosperous economy that all Aucklanders can benefit from and participate in.

Auckland's Economic Development Strategy (EDS) sets out the tangible steps we will follow to make this happen over the next ten years.

We launched the EDS in September 2012. Over the past year, considerable progress has been made toward achieving its priorities. This has required active support from a wide range of agencies across Auckland, particularly business organisations and industry associations. 

A new baseline report for the economic targets and the EDS's intended outcomes has been completed to help us monitor our progress over time.

Priorities of the Economic Development Strategy

Priorities of the Economic Development Strategy.

EDS one year on

The five strategic priorities of the EDS outline a specific set of actions (66 in total) that are required to achieve the economic targets over the 10-year horizon of the EDS. 


Business friendly, well functioning city

Key achievements
Priorities for next year:
  • Coordinate and integrate a business-friendly customer focus across the council and its council-controlled organisations (CCOs).
  • Protecting the City Rail Link route through the formal designation process.
  • Rolling out an integrated consent process for Resource Management Act consents and associated subdivision processes for the council, Auckland Transport and Watercare.
  • Formal notification of the Unitary Plan and public consultation in September 2013.
  • Continuation of the integrated transport programme.
  • Development of an integrated business precinct plan for the industrial south.

Innovation hub of the Asia-Pacific Rim

Key achievements
  • Establishment of the Auckland Tertiary Education Network (ATEN) and an agreed initial work programme.
  • Internal and external partnering on key innovation infrastructure and initiatives to support Auckland’s innovation system (such as the Foodbowl, Wynyard Quarter Innovation Precinct and the Auckland Health Innovation Hub).
  • The Regional Partnership Programme delivered by Auckland Tourism, Events and Economic Development (ATEED) on behalf of New Zealand Trade and Enterprise (NZTE) and Callaghan Innovation to develop business capability and undertake research and development. 
Priorities for next year:
  • Develop and support the delivery of the ATEN work programme.
  • Work with growth sectors to develop, attract and match the skills required to address skills shortages.
  • Deliver the Wynyard Quarter Innovation Precinct focusing on activation of the Polpero building.
  • Work with Callaghan Innovation to support the functioning and leveraging of New Zealand Food Innovation Auckland (the Foodbowl).

Internationally connected, export-driven

Key achievements:
Priorities for next year:
  • ATEED will continue to build business capability and facilitate research and development activity through delivery of the Regional Partner Network programme on behalf of NZTE and Callaghan Innovation.
  • Facilitate business and market development outcomes from the council’s international relationships through cultural engagement, joint initiatives with partner cities and stakeholders.
  • Facilitate business attraction and investment opportunities in internationally competitive sectors, including increasing the economic output of council assets.
  • Contribute to migrant employment and entrepreneurship programmes.

Grow skills and a local workforce

Key achievements:
Priorities for next year:
  • An alignment project with a focus on youth, Māori and Pasifika as priority groups, and language, literacy and numeracy, including a Southern Initiative geographical focus.
  • An Auckland Skills Indicator Dashboard, that will support the oversight function of the ASSG, and align national and Auckland skills, actions, targets and monitoring.
  • Progressing a Skills for Innovation project with the Internationalisation and Innovation Group.
  • Supporting the Auckland Construction and Infrastructure Workforce Roadmap.

Vibrant, creative international city

Key achievements:
  • Launching the first domestic tourism campaign in ten years and undertaking a range of joint venture international marketing campaigns with Tourism New Zealand, Flight Centre Australia, and key airline partners.
  • Growing Auckland’s major event portfolio by securing and delivering the ITM 400 (V8 Supercars), Ironman 70.3 Asia-Pacific Championships, ITU Triathlon World Series and winning the right to host the Volvo Ocean Race Stopover in 2015 and 2018.
  • Awarded a silver medal in the ‘Sport City’ category at the 2012 International Sports Event Management Awards, runner up to London (in Olympic year).
Priorities for next year:
  • Continue to market Auckland internationally and domestically through joint venture campaigns with partners.
  • Initiate planning for the new Auckland Convention Centre.
  • Develop an Auckland Convention Strategy to ensure that Auckland reaches its true potential as a destination for business events.
  • Undertake a refresh of the Auckland Major Events Strategy.
  • Complete the Auckland Arts and Culture Strategic Action Plan.
  • Undertake a feasibility study for a Māori Signature Event for Auckland, led by ATEED.

Māori economic development

Māori economic development is also a significant priority area and we have made a concerted effort in our first year to:

  • improve education opportunities and skills attainment for Māori
  • develop digital infrastructure for Māori
  • facilitate increased participation in council’s international relations programme. 

ATEED is also advancing key projects to support Māori business in the tourism and events area. They are working to facilitate the delivery of a Māori Economic Growth Forum in 2014. 

View the Economic Development Strategy