What TAU does
TAU celebrates and promotes Auckland’s unique character with a diverse programme of events, experiences and taonga (treasures).
On behalf of Auckland Council, TAU:
- promotes, delivers and invests in events across the region
- cares for some of Auckland's most treasured spaces and places
- shares Auckland’s story and brand with the world.
This work connects communities, celebrates identity and helps to grow Auckland’s reputation as a world-class city.
TAU looks after our some of our region’s most loved taonga and places, including:
TAU ensures these places can be accessed and enjoyed by all Aucklanders and visitors. It works to enrich them for current and future generations.
TAU grows revenue through:
- events
- sponsorship
- venue hire
- other initiatives.
This helps to:
- reduce reliance on rates to pay for the work TAU does
- reinvest in Auckland’s future.
How TAU works
TAU’s work is guided by the principle of kotahitanga – one shared purpose. This work is strengthened through partnerships across the wider Auckland Council whānau and a diverse range of public and private sector organisations.
TAU is committed to working with
mana whenua and
mataawaka to reflect and share the unique identity and taonga of Tāmaki Makaurau.
Background of TAU
TAU was created in 2020 with the merger of two former council organisations:
- Regional Facilities Auckland
- Auckland Tourism, Events and Economic Development.
In July 2025, TAU’s economic development functions moved to Auckland Council's Economic Development Office.
Tātaki Auckland Unlimited website
Visit
Tātaki Auckland Unlimited for more information.