Tātaki Auckland Unlimited (TAU) is the region’s cultural, events and destination agency. It works to make Auckland a vibrant place to live, visit and enjoy.
TAU celebrates and promotes Auckland’s unique character with a diverse programme of events, experiences and taonga (treasures).
On behalf of Auckland Council, TAU:
This work connects communities, celebrates identity and helps to grow Auckland’s reputation as a world-class city.
TAU looks after some of our region’s most loved taonga and places, including:
TAU ensures these places can be accessed and enjoyed by all Aucklanders and visitors. It works to enrich them for current and future generations.
TAU grows revenue through:
This helps to:
TAU’s work is guided by the principle of kotahitanga – one shared purpose. This work is strengthened through partnerships across the wider Auckland Council whāna Extended family, family group, a familiar term of address to a number of people. Also the primary economic unit of traditional Māori society.u and a diverse range of public and private sector organisations.
TAU is committed to working with mana whenua Hapū and iwi with ancestral relationships to certain areas in Tāmaki Makaurau where they exercise customary authority. and mataawaka Māori who live in Auckland and are not in a mana whenua group. to reflect and share the unique identity and taonga of Tāmaki Makaurau.
TAU was created in 2020 with the merger of two former council organisations:
In July 2025, TAU’s economic development functions moved to Auckland Council's Economic Development Office.
Visit Tātaki Auckland Unlimited for more information.
