Ara 2: Whakatuara i te angitūtanga, auahatanga me te hinonga Māori Direction 2: Promote Māori success, innovation and enterprise

​We aim to advance and support MāoriIndigenous people of Aotearoa New Zealand. Māori incorporates mana whenua and mataawaka.  business and iwiA number of hapū (section of a tribe) related through a common ancestor.  organisations, ensuring they are significant drivers of Auckland's economy. Doing so will result in prosperity and opportunity for all.

Innovation and enterprise are two key elements of Māori success and have been a hallmark of Māori development since Māori first arrived in AotearoaNorth Island - now used as the Māori name for New Zealand. .

Marginalisation of Māori and large land losses have had substantial effects on Māori economic progress over the past 170 years. However, Treaty settlements and strategic iwi investments now contribute to an increasingly strong economic base.

HapūA number of whānau sharing descent from a common ancestor; kinship group, sub-tribe.  and iwi are enduring and perpetual, and have an intergenerational approach to investment outcomes. Their enterprises and activities will advance Māori wellbeing through economic development. This will also benefit Auckland's economy.

The Māori economy in Tāmaki MakaurauThe Māori name for Auckland. Translates to Tāmaki desired by many.  is growing and thriving, but it is also complex.

Māori enterprises range from those formed to grow profit from collectively owned resources to others focused on cultural expression, language and social enterprise.

Their business drivers are not purely based on profit, so may see lower profit margins when compared to other businesses. This limits their resources and options to adapt to climate change as we shift to a low-carbon economy.

Greater collaboration between Māori organisations and the private sector can drive better outcomes. This will benefit Māori, Tāmaki Makaurau and Aotearoa New Zealand.

The development and growth of rangatahiYouth, younger generation.  to drive and contribute to Māori innovation and enterprise is essential for a successful future. Rangatahi leadership, education and employment are therefore key focuses for achieving Māori success and innovation through enterprise.

Rangatahi are embracing the self-employment opportunities that the digital space has opened up, working wherever and however they choose. This challenges traditional employment expectations in positive ways.