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Tātaki Auckland Unlimited

Tātaki Auckland Unlimited is Tāmaki Makaurau / Auckland’s economic and cultural agency committed to making our region a desirable place to live, work, visit, invest and do business.

​What Tātaki Auckland Unlimited does

Tātaki Auckland Unlimited's diverse teams work closely with the region's business, creative, cultural, education, conservation, sporting and tourism sectors. 

It delivers a co-ordinated, region-wide programme to maximise cultural, social and economic benefits for Auckland’s residents and visitors.

It also supports local businesses to succeed, leads the development of growth industries, supports innovation, and helps to attract transformative investment and multi-national companies.

As home to some of the region’s most beloved arts, cultural, conservation and heritage institutions, Tātaki Auckland Unlimited enhances the city's cultural vibrancy, providing a wealth of positive experiences and opportunities – telling Auckland’s story to the world.

Our approach

Building on the 10-year legacy of its founding organisations (Regional Facilities Auckland and Auckland Tourism, Events and Economic Development), Tātaki Auckland Unlimited continues to make the city a vibrant destination and support the development of our region’s economy.

The principle of kotahitanga – one shared purpose – drives Tātaki Auckland Unlimited’s commitment to partnership with the wider Auckland Council whānau, and a diverse range of public and private sector organisations.

The organisation is inspired by the economic and cultural aspirations of mana whenua and mataawaka to showcase Tāmaki Makaurau Auckland, help transform our region, improve economic prosperity and bring enduring benefits for Māori.

Tātaki Auckland Unlimited website

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