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Demographics report card, Franklin Local Board area 2016

This local board area is predominately rural, with the largest town centre at Pukekohe and smaller centres in Waiuku, Karaka, Beachlands, Maraetai, Clevedon and Whitford. Awhitu Peninsula is also a popular holiday area.

The main industries include cropping, dairy, sheep and cattle farming as well as forestry
in the Hunua Ranges.

New Zealand’s largest steel mill is located at Glenbrook, north of Waiuku. Regional parks are a key feature of this local board area and include Awhitu, Omana, Duder, Tawhitokino and Tapapakanga, as well as part of the Hunua Ranges.

Franklin also includes one of the busiest general aviation airfields in New Zealand, Ardmore Airport.


Quick facts

  • 5% of regional population

  • 40.2 yrs Median age

  • 20,970 employees work in the local board area (2015) 

  • 85% European, 13% Māori, 6% Asian, 4% Pacific

  • 19% born overseas

  • $80,900 Median household income

  • 67% of residents employed

  • 39 schools ranging from decile 1 to 10 (2016)

  • 9522 businesses in the local board area (2015)



Between the 2006 and 2013 censuses, the population increased by 11 per cent, higher than the regional growth rate of 8 per cent during that time.

In 2013, the local population was slightly over-represented in age groups over 65 years, and under-represented in age groups between 15 and 64 years, when compared with the regional population. The median age was 40.2 years, five years higher than the regional median age (35.1 years).

Franklin has one of the highest proportions of New Zealand born residents (81%) out of all the local board areas. Of those born overseas, a large proportion (41%) had been in New Zealand for 20 years or longer. Many of those born overseas were born in England, with smaller groups from South Africa, Australia and India.


In 2013, there were 22,935 households in Franklin, 5 per cent of the regional count. The median household income was $80,900, higher than the regional median of $76,500.

Home ownership in this local board is relatively high – in 2013, almost three quarters (72%) of households owned the dwelling they lived in (this includes 18% who owned it in a family trust), compared with 61 per cent regionally. The remaining 28 per cent of households rented, and of these, the majority rented from private landlords.

Almost one in five (19%) of households were people living on their own, similar to the regional proportion at 19 per cent. The largest group were couples with children (33%).

Education and employment

Just over half (52%) of Franklin residents aged 15 years and over were employed full-time and a further 15 per cent employed part-time. Of those employed, 74 per cent were paid employees. Around 42 per cent were managers or professionals and a further 13 per cent were employed as technicians and trade workers.

Slightly lower proportions of Franklin residents aged 15 years or over had higher formal education qualifications than across the region – for example in 2013, 15 per cent had gained a bachelor’s degree or higher, compared to 25 per cent regionally, and 21 per cent had no educational qualifications, compared with 17 per cent across the region.

Business in the local board

As at February 2015, the Franklin Local Board area accounted for 3 per cent of all employment and 5 per cent of businesses in Auckland.

More than a third (38%) of Auckland’s businesses in the agriculture, forestry and fishing sector are located in Franklin (Rodney to the north has 39%). This sector is the local board’s second largest employer (10% of Franklin’s employees), behind only manufacturing (15%). Construction is another important sector, accounting for 10 per cent of local employment.

From 2010 to 2015, employment in Franklin grew by 13 per cent, the same rate as the region itself, adding 2480 employees. Growth was strong in the health care and social assistance sector, and construction.

In line with regional trends, and in spite of the growth in the number of employees in the sector, there was a decrease in the number of  businesses in the agricultural, forestry and fishing sector.

Top five employment sectors (2015)


All data presented here is from the 2013 Census of Population and Dwellings, unless stated otherwise. The census allows respondents to identify with more than one ethnic group, hence the ethnicity percentages may sum to more than 100. ‘Business in the local board’ data is from Statistics New Zealand’s Business Demographic data. School data is provided by Auckland Council, using Ministry of Education information. A school’s decile rating indicates the extent to which it draws its students from lower socio-economic communities. Decile 1 schools are the 10 per cent of schools with the highest proportion of such students and decile 10 schools are the 10 per cent of schools with the lowest proportion.