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Demographics report card, Maungakiekie-Tāmaki Local Board area 2016

​This local board area includes the suburbs of Glen Innes, Tāmaki, Panmure, Mount Wellington, Penrose, Onehunga, Te Papapa and Royal Oak.

It also includes the light industrial areas of Penrose and Mt Wellington, the large retail centre at Sylvia Park and a substantial proportion of the Ellerslie Office Park.

The Ports of Auckland also has a second sea port at Onehunga. These are all centres of employment for local workers as well as people from across the region.

The area is home to One Tree Hill and Cornwall Park, the Stardome Observatory and Planetarium, Alexandra Park raceway, Panmure Basin and Mount Smart Stadium.

Quick facts

  • 5% of regional population
  • 33.4 yrs Median age
  • 85,540 employees work in the local board area (2015) 
  • 48% European, 26% Pacific, 24% Asian, 13% Māori
  • 36% born overseas
  • $68,200 Median household income
  • 61% of residents employed
  • 27 schools, most rated decile 4 or under
  • 10,122 businesses in the local board area (2015)


Between the 2006 and 2013 censuses, the population increased by 6 per cent, slower than the regional growth rate of 8 per cent during that time.

In 2013, the local population was slightly over-represented in the younger and working-age groups, compared to Auckland region. The median age was 33.4 years, slightly younger than the regional median of 35.1 years.

The local population is ethnically and culturally diverse. Just over a third (36%) of Maungakiekie-Tāmaki residents were born overseas, in line with the region overall. Under half of this group (42%) had been in New Zealand for less than ten years. The largest number of people born overseas were from the People’s Republic of China, followed by Tonga, Fiji, India, Samoa, England and the Philippines.


In 2013, there were 23,907 households in Maungakiekie-Tāmaki, 5 per cent of the regional count. The median household income was $68,200, lower than the regional median of $76,500.

Home ownership levels were relatively low. In 2013, 47 per cent of households owned the dwelling they lived in (this includes 9% who owned it in a family trust), compared with 61 per cent regionally. The remaining 53 per cent of households rented, and of these, more than a third (36%) rented from Housing New Zealand.

A quarter (25%) of households were couples with children, and a further 10 per cent were sole parent households. Almost a quarter (23%) were one-person households.

Education and employment

Half (50%) of Maungakiekie-Tāmaki residents aged 15 years
and over were employed full-time and a further 11 per cent employed parttime. Of those employed, 87 per cent were paid employees.

Around 42 per cent were managers or professionals and a further 14 per cent were employed as clerical and administrative workers.

In 2013, 26 per cent of residents aged 15 years and over had gained a bachelor’s degree or higher, in line with the regional figure at 25 per cent. One in five (20%) had no educational qualifications, compared with 17 per cent across the region

Business in the local board

As at February 2015, Maungakiekie-Tāmaki had the second highest number of employees after the Waitematā Local Board area.Maungakiekie-Tāmaki accounted for 12 per cent of all employment and 6 per cent of businesses in the region.

Most people who work in this area are employed in the wholesale trade and manufacturing sectors (both 16%) followed by construction (9%).

The largest number of local businesses were in the rental, hiring and real estate services sector (16% of all businesses in the area), followed by wholesale trade (12%), professional and technical services (11%) and retail trade (10%).

During the period from 2010 to 2015, employment in the local board area grew by 11 per cent, adding 8480 employees (compared to 13% growth across the region). The biggest growth in the number of jobs were in the wholesale trade; transport, postal and warehousing; and administrative and support services sectors. These three sectors together provided 4240 additional jobs over the five year period.

Top five employment sectors (2015)

All data presented here is from the 2013 Census of Population and Dwellings, unless stated otherwise. The census allows respondents to identify with more than one ethnic group, hence the ethnicity percentages may sum to more than 100. ‘Business in the local board’ data is from Statistics New Zealand’s Business Demographic data. School data is provided by Auckland Council, using Ministry of Education information. A school’s decile rating indicates the extent to which it draws its students from lower socio-economic communities. Decile 1 schools are the 10 per cent of schools with the highest proportion of such students and decile 10 schools are the 10 per cent of schools with the lowest proportion.