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Auckland Council

Demographics report card, Waitematā Local Board area 2016

​This local board area encompasses Auckland’s City Centre as well as surrounding inner-city residential areas and suburbs, extending from Westmere to Parnell.

It is a significant centre of employment and commerce and is home to a large tertiary and private education sector.

In recent years, downtown Auckland has become a thriving residential centre, enabled and encouraged by the development of high-density housing and a boom in overseas students.

This area is home to the Ports of Auckland, Auckland City and Starship Children’s Hospitals, Auckland War Memorial Museum and Auckland Domain, Western Springs Park, Auckland Zoo, MOTAT, Vector Arena, Westhaven Marina and Britomart Transport Centre.

Quick facts

  • 6% of regional population
  • 30.4 yrs Median age
  • 169,130 employees work in the local board area (2015) 
  • 63% European, 29% Asian, 6% Māori, 4% Pacific
  • 43% born overseas
  • $80,000 Median household income
  • 67% of residents employed
  • 23 schools ranging from decile 1 to 10 (2016)
  • 27,294 businesses in the local board area (2015)


Between the 2006 and 2013 censuses, the population increased by 23 per cent, considerably higher than the regional growth rate of 8 per cent during that time.

In 2013, the local board area was under-represented in older and younger age groups and over-represented in age groups between 20 and 34 years, when compared with the regional age structure. The median age was 30.4 years, younger than the regional median of 35.1 years.

More than a third (43%) of local residents were born overseas, and of that group, 63 per cent had been in New Zealand for less than ten years, including 47 per cent for less than five years. The largest group born overseas was from the People’s Republic of China and the United Kingdom, with smaller groups from India and Korea.


In 2013, there were 31,650 households in the Waitematā Local Board area, 7 per cent of the regional count. The median household income was $80,000 – higher than the regional median at $76,500.

In 2013, the local board area had the lowest home ownership rate of all boards – 39 per cent of households owned the dwelling they lived in (this includes 16% who owned it in a family trust), compared with 61 per cent regionally. Most people who rented (92%) rented from private landlords.

The local board area also had a relatively high proportion of households that were one person households (31%), or couple-only (24%), compared with a regional average of 19 per cent and 21 per cent respectively. Only 15 per cent of households were couples
with children.

Education and employment

Local residents reported high proportions of formal education. In 2013, 44 per cent of all residents aged 15 years and over had gained a bachelor’s degree or higher, compared to 25 per cent regionally – this was the highest proportion across all local board areas.

Only 6 per cent had no formal educational qualification, compared with 17 per cent regionally. More than half (54%) of residents aged 15 years and over were employed full-time and a further 13 per cent part-time. Of those employed, 79 per cent were paid employees. Around 58 per cent of those employed were managers or professionals.

Business in the local board

The Waitematā Local Board area is a significant centre of employment in Auckland. At February 2015, it accounted for 24 per cent of all employment and 15 per cent of all businesses.

Most people who work in this area are employed in the professional, scientific and technical services sector (22%), followed by financial and insurance services (10%).

The largest number of local businesses were in the rental, hiring and real estate services sector (22% of all businesses in the area), followed by professional, scientific and technical services (21%) and financial and insurance services (15%).

During the period from 2010 to 2015, employment in Waitematā increased by 20 per cent, resulting in 27,820 more employees (compared to 13% growth across the region). This was largely driven by growth in the professional, scientific and technical services sector during this time. There were losses in some sectors, including manufacturing and transport, postal and warehousing.

Top five employment sectors (2015)

All data presented here is from the 2013 Census of Population and Dwellings, unless stated otherwise. The census allows respondents to identify with more than one ethnic group, hence the ethnicity percentages may sum to more than 100. ‘Business in the local board’ data is from Statistics New Zealand’s Business Demographic data. School data is provided by Auckland Council, using Ministry of Education information. A school’s decile rating indicates the extent to which it draws its students from lower socio-economic communities. Decile 1 schools are the 10 per cent of schools with the highest proportion of such students and decile 10 schools are the 10 per cent of schools with the lowest proportion.