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Auckland Council The Auckland Plan

Māori Identity and Wellbeing progress

A thriving Māori identity is Auckland’s point of difference in the world – it advances prosperity for Māori and benefits all Aucklanders.

​Why is this outcome important to Auckland?

Māori, the indigenous people of Aotearoa New Zealand, have lived in Tāmaki Makaurau Auckland for over 1000 years.

Auckland embraces its uniqueness founded on te Tiriti o Waitangi and shaped by its Māori history and presence. Te Tiriti recognises the rangatiratanga of Auckland’s hapū and iwi, and the inseparable bond between Tāmaki Makaurau the people and Tāmaki Makaurau the place.

Today, the population of Māori in Tāmaki Makaurau is diverse and dynamic. Māori comprise nearly 12 per cent of Auckland’s population and number around 160,000 people. Over half are under 25 years and nearly a third are under 15 years.

Māori in Auckland are either:

  • the local indigenous hapū and iwi, known as mana whenua, or
  • those with tribal connections from outside of Auckland, known as mataawaka.

Māori continue to be important to Auckland’s success, and successful outcomes can be achieved when we create opportunities for:

  • Māori self-determination and expression
  • shared efforts between Māori and with others
  • the integration of Māori values into planning, decision-making and delivery.

The strengths and contributions Māori bring to Auckland will fuel growth and advance Māori social, cultural, economic and environmental wellbeing. 

​Where are we at?

We track progress against this outcome through the following measures: 

Measure 1: Whānau wellbeing

This measure is currently under development

​Measure 2: Māori in employment, education and training

Proportion of Māori youth in education, employment or training (%)

​Measure 3: Māori decision making

Number of co-governance/co-management arrangements

​Measure 4: te reo Māori

Self-rated proficiency of understanding te reo Māori (%)