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Auckland Council The Auckland Plan

Focus area 6: Celebrate Māori culture and support te reo Māori to flourish

Rohe arotahinga 6: Whakanui i te ahurea Māori me te tautoko i te reo Māori kia puawai

Tamāki Makaurau will continue to provide, invest in and support opportunities that celebrate Māori identity and heritage. We can create experiences to share Māori culture in its many forms through a variety of channels that can be seen, heard, spoken and felt.

A culturally vibrant ​Tamāki Makaurau showcases Māori art, music and performance locally and globally.

Continued expansion and resourcing is needed for events, and activities associated with Māori events, such as Matariki. Celebrations steeped in Māori culture can ignite all cultures in Tāmaki Makaurau to celebrate their relationship with the land.

Te reo Māori, the Māori language, is fundamental to a thriving Māori identity for Tāmaki Makaurau. A bilingual Tāmaki Makaurau can be demonstrated through language on signs, heard on modes of transport and reflected on media platforms.

25% speak te reo at hui or meetings, 14% when helping at school, 22% at clubs or interest groups, 21% at religious activities, 26% feel te reo is important in their daily life, 32% speak it when attending activities on a marae, 6% speak is when working, 5% of Aucklanders can speak te reo very well.

Statistics relating to where te reo Māori is spoken outside of the home.

Source: Where te reo speakers use the language outside of the home (Total NZ, Statistics NZ)

There are many opportunities for investment and action in these areas such as through naming, broadcasting, and major and local events.

Te reo Māori is an official language in Aotearoa. Widespread commitment to increase fluency in day to day usage of te reo will ensure this taonga tuku iho flourishes for generations to come.

How this can be done

Efforts can focus on:

  • a programme of Māori local and regional events and activities throughout the year

  • more partnership opportunities across public and private sector with mana whenua and mataawaka to advance Auckland specific cultural events and initiatives

  • opportunities to develop and utilise the skillsets of rangatahi in the development and promotion of Māori arts, performance and te reo Māori

  • greater involvement and advocacy for te wiki o te reo Māori (Māori language week) activities

  • ensuring te reo Māori is visible, heard, spoken and learnt by implementing the Te Reo Action Plan.

Related information