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Auckland Council The Auckland Plan

Māori identity and wellbeing explained

A sketch showing Auckland with a strong Māori identity. It includes a waka in the Auckland harbour, an archway in Aotea square,Māori culture and identity is celebrated by Aucklanders and is our point of difference in the world. It brings visitors to our shore, attracts investment, and builds a sense of belonging and pride. 

Auckland embraces its uniqueness founded on Te Tiriti o Waitangi and shaped by its Māori history and presence.

Te Tiriti recognises the mana of Auckland's hapū and iwi as rangatira, and the inseparable bond between Tāmaki Makaurau the people and Tāmaki Makaurau the place.

Māori, the indigenous people of Aotearoa New Zealand have lived in Tāmaki Makaurau Auckland for over 1000 years.

Today, the population of Māori in Tāmaki Makaurau is diverse and dynamic. They comprise nearly 12 per cent of Auckland's population, and number around 160,000 people. Over half are under 25 years and nearly a third under 15 years.

More than 50 per cent of Auckland's Māori live south of the Tāmaki River.

A significant proportion of Māori, however, are not benefitting from Auckland's success.

Māori in Auckland are either:

  • the local indigenous hapū and iwi, known as mana whenua, or
  • those with tribal connections from outside of Auckland, known as mataawaka.

There are 19 mana whenua authorities in Tāmaki Makaurau whose interests and boundaries overlap, and make up around 15 per cent of Auckland's Māori.

See the interactive map for the 19 mana whenua authority locations and read The iwi of Tāmaki Makaurau for more information. You can zoom into areas of the map and click on the icons for more information.

Māori continue to be important to Auckland's success, and successful outcomes can be achieved when we create opportunities for:

  • Māori self-determination and expression
  • shared efforts between Māori and with others
  • the integration of Māori values into planning, decision-making and delivery.

The strengths and contributions Māori bring to Auckland will fuel growth and advance Māori social, cultural, economic and environmental wellbeing.

How we will measure progress

We will track progress against a set of measures.

The measures for this outcome are:

  • The benefits of whānau Māori measured through tamariki and rangatahi
  • Māori in employment, education and training
  • Māori decision making
  • Te reo Māori across Tāmaki Makaurau