Skip to main content
Auckland Council Local elections 2019
/

How to run an effective campaign

Me pēhea te whakahaere whakatairanga aweawe

People in your local community are more likely to vote for you if they know who you are and what you stand for.

​Consider the issues in your area

Before you begin your campaign, you need to figure out what is important in your local community.

You should:

  • attend some meetings of your local board or the governing body to see what is involved
  • read through the relevant local board plan (if you are running for a local board position) and familiarise yourself with the outcomes and priorities
  • connect with community groups and local associations and organisations to see what issues are important to different groups of people in the community.

Connect with your local community

  • Use social media channels like Facebook and Twitter as they are cheap to run and have a wide reach.
  • Get out into the community by door-knocking, speaking at public meetings and talking to the public in shopping malls or at weekend markets.
  • Take advantage of candidate evenings in your local area.
  • Look for interview opportunities on the radio, or in local newspapers and magazines.
  • Advertise your views in newspapers or on billboards.

Ward and Local Board subdivision boundaries

Some of the ward and local board subdivisions will change in the next term. Make sure you are up-to-date with these changes so you can run an effective campaign.
 
This will affect you if you are a candidate in:

Search by address on the local board and ward finder page, or see maps of the affected areas on the ward and local board pages.

Rules and regulations around campaigning

You can begin campaigning as soon as you like.

Election billboards

Rules around election billboards are set by the Auckland Transport Election Signs Bylaw.

The time period you can put signs up depends on the site. You can find a list of approved sites and more information about what time periods will apply in the candidate information booklet on the Resources for candidates page.

How much you can spend on your campaign

There is a limit to how much money you can spend on your campaign.

This will be determined by the population of the area that you are seeking to represent. That means if you are running for mayor, you will be able to spend more on your campaign than if you are running for your local board.

Declaring donations

If you receive donations of more than $1500 from one person or organisation, you need to declare this in your return of donations and expenses.

A candidate donation could be:

  • donated or discounted goods or services worth more than $300
  • where a candidate sells goods or services for more than market value, like at a fundraising auction.

Candidate donations don't include:

  • volunteer labour
  • goods or services given for free that are worth less than $300
  • money provided by the candidate for their own campaign.

Any donations you receive are included in your electoral expenses. These are due within 55 days after the results of the election are officially declared.

Election offences

You can be liable for a fine or imprisonment if you commit an election offence.

This could include:

  • interfering with voters
  • tampering with official documents
  • bribery.

Further information

For a complete list of rules and regulations around your campaign, see the Candidate Information Booklet on the Resources for candidates page.

 Related topics