Auckland is competing globally for investment and talent. This is challenging given talented people are internationally mobile and actively sought after across the world.
The combination of our
Māori identity, population diversity, Pacific connections and beautiful natural environment, creates a vibrancy and authenticity that Aucklander's value and which attracts people from around the world.
A creative city rich in arts and culture also helps to attract people to Auckland and makes them want to stay. This results in a more vibrant city that delivers benefits which can be shared by all Aucklanders.
Toi Whītiki Arts and Culture Strategic Action Plan for more information.
Growing awareness of Auckland's attractiveness as a dynamic cosmopolitan centre attracts talent, in particular young people with talent, to move and stay here. This will help to off-set the impacts of an
ageing population and workforce.