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Auckland Council The Auckland Plan

Direction 1: Create the conditions for a resilient economy through innovation, employment growth and raised productivity

Auckland already has a strong economic sector. However, it has a strong focus on domestic consumption, and productivity levels are low.

Innovation and entrepreneurship will strengthen Auckland's economy in a globally competitive environment, enabling the economy to better meet the needs of our growing population.

Innovation is a means of lifting productivity that leads to increased wages and the creation of new jobs, even as existing ones disappear.


Map published 5 June 2018

It is about new ideas and new ways of doing things in response to opportunities. In an economic sense, industry sectors, businesses and entrepreneurs innovate in a number of ways:

  • introducing a new or improved product, service or process
  • opening up a new market
  • adopting a new technology
  • changing the way they organise themselves.

The creative sector contributes to innovation and growth in other sectors as it generates creative capacity in business and services across Auckland as a whole.

For more on this read the Creative Sector 2017: Industry Snapshot for Auckland (PDF 3.4MB).

Innovative business practices and technological advances can create the economy of the future. Competitive entrepreneurial activity can drive economic progress, but to be truly successful Auckland needs sustainable prosperity that puts people and the environment at the centre of economic progress.

Find out more about low carbon and circular economy.

To do this we need a socially responsible and environmentally sustainable economy that enables increased profit, productivity, resilience and job growth. Such an economy reduces environmental risks, supports green technology and mitigates the potential impacts of growth and development.

The ability to innovate becomes even more important if Auckland is to compete globally. Creating the conditions for innovation, employment growth and raised productivity requires collaboration between all stakeholders, including our neighbouring regions.

A big factor in raising productivity is the sophistication of the business sector. Visit the World Economic Forum website, The Global Competitiveness Report 2016-2017.

One of the other ways both productivity and resilience can be improved is through how we plan for business locations.

The city centre is expected to remain the primary business centre for Auckland. However, the Development Strategy's multi-nodal approach emphasises three other ’nodes’ as major business assets.

These nodes will provide flexibility and choice for business across the region by providing business opportunities and business land in close proximity to deep labour pools with an interconnected transport network.

This has the potential to make more jobs and educational opportunities accessible to more people.

Though of a much smaller scale, job creation and economic performance is equally important at a local level.  Initiatives to support this are often driven by local boards.

For more information read Local Board Plans.

Businesses and entrepreneurs ultimately determine the levels of innovation. Central government, and to a lesser degree local government, need to ensure the regulatory environment is straightforward, flexible and responsive so firms can take advantage of emerging opportunities. Strategic alignment between local and central government policy is particularly important to create the conditions for enabling economic growth in Auckland.

Most importantly, Aucklanders need to be poised to take advantage of these conditions and be ready to participate in the economy as employers, as entrepreneurs, and as workers.

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