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Auckland Council The Auckland Plan

Focus area 3: Advance Māori employment and enable Māori business and iwi organisations to be significant drivers of Auckland’s economy

​A prosperous Auckland economy will include more opportunities for Māori, especially rangatahi (young Māori), to gain the essential skills to increase their employment and income levels and to help drive Auckland's economic growth.


Tāmaki Makaurau presents Māori with economic opportunities across many sectors. There is potential for innovation, entrepreneurship and increasing international business opportunities. 

Māori business leaders, iwi, Māori collectives, local government and others in the private sector need to work together to take up commercial and digital opportunities.

Support systems for Māori business owners need to be more accessible and well-coordinated, and enable the Māori business ecosystem to flourish. 

Māori businesses have a Māori way of doing business with an emphasis on Māori values, joint ventures and enduring relationships.

They are commercially driven with well-defined long-term goals that promote a 'quadruple bottom line' and grow the Māori asset base, creating direct benefits back to iwi. This embeds a process that both empowers communities and cultivates an untapped part of the economy.

Globally, consumers are increasingly interested in sustainable and responsible business practices and products.

This interest aligns well with Māori values, and provides an opportunity for Māori to continue to apply a te ao Māori approach that is of growing value to the world.

How this can be done

Areas that could be looked at include:

  • investing in Māori businesses
  • boosting rangatahi participation in education and training
  • Increasing Māori employment and wages
  • supporting collaboration of iwi and Māori collectives to share lessons and maximise economic value
  • supporting a te ao Māori approach to Māori enterprise development
  • supporting Māori entrepreneurial initiatives.